SOLIDIFIES RELATIONSHIP WITH
THE GREENE ORGANIZATION

PLANTATION, FL., August 30, 2001 -) today announced that is has acquired The Greene
Organization, a ten-year old corporate sports and marketing firm that provides all "off field"
activities for its clients through exclusive and non-exclusive representation. They also have a
marketing arrangement to manage the www.peterose.com web-site. Warren H. Greene, President
of The Greene Organization will continue operating the entity. "I view this transaction as positive
and formalizing previously existing relationships. I am impressed with the infrastructure
supporting my firm's efforts and I am excited about the unlimited potential this arrangement
offers," commented Warren H. Greene, division President and newest Dreams, Inc. shareholder.

"We are pleased to add this new asset to our stable of divisions. We will seek to leverage the
operation by providing a support network and back office to this new entity. This is precisely the
type of synergy required in growing our revenue base through strategic acquisitions", stated Ross
Tannenbaum, President & CEO of Dreams, Inc.

"The Greene Organization has ingratiated itself into the highest levels of corporate America
along with some of the greatest athletes in sports history. Warren Greene's ability to mesh these
two high profile worlds is impressive," acknowledged Sam Battistone, Chairman of Dreams, Inc.

Dreams, Inc. a public company trading under the symbol DRMS, is a leading producer of
authentic sports and celebrity memorabilia and collectibles, which are marketed and sold through
its wholesale division, Mounted Memories, and its exclusively licensed franchised system of Field
of Dreams stores, located in 35 premier shopping malls around the United States.

Statements contained in this press release, which are not historical facts, are forward looking
statements. The forward-looking statements in this press release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made
herein contain a number of risks and uncertainties that could cause actual results to differ materially.
These risks and uncertainties include, but are not limited to, specific factors impacting the Company's
business including increased competition; the ability of the Company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer's desires for sports and celebrity
memorabilia; the availability of product; technological obsolescence of the Company's computer
equipment and systems; availability of financing; the ability to sell additional franchises; and general
economic conditions.