Although no single marketing strategy is sufficient to build
a long-term business plan, when it comes to the Internet,
ranking high in the search engines searches is the Number
1 place to start. There is no sense even attempting to do
business online if no one can find your web site.
Professional
Search Engine Marketing Requires
-A Experienced Responsive Project Manager
-A SEO HTML Editor
-An Algorithm SEO Specialist
-A team of qualified and experienced SEO’s
-Optimal Search Engine Mix Research
-Website Architectural Strategy
-Utilization of SEO Applications
-Audience Query Language
-Website Traffic Behavior Analysis
-Critical Individual Manual Submission
-Search Engine Visibility Implementation
Top
Research Companies Prove Search Engine Marketing is #1
Everyday millions of people use search engines looking for
product or services to buy. If your website is not in the
top 20 searches you are losing valuable customers and revenue.
CyberAtlas reports that 56 percent of Internet users don't
bother looking through more than two pages of results on
search engines. The fact is your competitors who are in
the top 20 are taking your customers and revenue. The smartest
marketing campaign a company with marketing intelligence
can create is Search Engine Marketing. The importance of
search engine marketing is paramount to your website’s
long term growth, increased revenue and competitive advantage.
ActivMedia Research reported the
#1 marketing or promotional tool used by top eCommerce websites
is Search Engine Positioning
The top 3 Internet research companies Nielsen/Netratings,
Forester Research and NUA have reported overwhelmingly that
Search Engine Marketing is the #1 source for targeted search
engine traffic.
Jupitar Research reported Less than one-third
of marketers use agencies for SEM. Therefore, agencies must
shift the focus of their service offerings from planning
and buying media to measuring and optimizing campaigns.
Keyword management and landing page strategies present prime
opportunities.
How
Users Find Your Website?
Many companies feel the best way to gain traffic to a website
is through TV, Magazine or Banner Ads but that is far from
true. The Meta-Group (Business Intelligence) reported that
search engine marketing is the best way to gain traffic
to your website.
How Users Find Your
Website:
| Targeted
Email |
1% |
| TV
Spots |
1.2% |
| By
Accident |
1.4% |
| Magazine
Ads |
2.1 |
| Word
Of Mouth |
20% |
| Random
Surfing |
20% |
| Search
Engines |
46% |
The key is while you invest in other methods
of advertising your competitors are investing in search
engine marketing. Your competition clearly understands the
tremendous advantage of search engine marketing. Search
engine marketing has proven to be the most cost effective
and targeted way of gaining qualified traffic.
Search engine marketing is extremely challenging.
Improper marketing techniques such as "bait and switch,
cloaked pages and spamming can result in the site being
excluded from the major search engines. Hiring an online
marketing service requires the trust that the contractor
will accurately represent your business on the world wide
web, will bring traffic relevant to your business, and will
use methods resulting in long term ranking and success in
the search engines.
Search engine marketing requires a minimum
3-phase process. Starting with careful keyword relevancy
analysis, competition research and familiarization of the
services/industry being addressed, the actual optimization
and coding of the web site and first submission is just
the beginning. In essence, the more pages you have in the
engines that are optimized for high keyword ranking, the
better the chances of a prospective client finding your
website
The Benefits of Search Engine Marketing
• Targeted Traffic
• Lifetime of Quality Prospects
• Increased Revenue
• Low Cost Advertising
• Excellent Return Of Investment
Online Technologies has the knowledge, staff,
and experience to help you create a successful search engine
marketing campaign. Our team of professionals use legitimate
search engine optimization techniques to keep you in the
search engines. Search engines typically take between 4-12
weeks to index pages. Pages can then take up to a year to
reach their final peak ranking, and continue if maintained.
We offer outstanding immediate customer service that is
only an email or a phone call away.
Free Search Engine Analysis Click Here
Increase Revenue
Search engine marketing is only for serious companies who
want to increase revenue, gain qualified traffic, beat their
competitors and reduce advertising spending. These companies
understand that search engine marketing can create these
opportunities. They also understand that search engine marketing
is not like a banner that you can put up the next day and
see traffic. It does take time to achieve search engine
ranking.
The
Truth About Search Engine Marketing
What are the challenges of a search engine marketer? If
you search for almost any keyword phrase there will be between
50,000 and 5 million keyword results. A SEM’s goal
is to get your website ranked in the top 20 in these searches.
Everyday there are 1 million new websites added to search
engines that a SEM has to contend with. In addition search
engines constantly upgrade their search technology for better
more accurate user searching. Hence, these changes affects
the algorithms of website rankings and create additional
challenges. Similarly directories change guidelines for
user search usability. SEM’s have to make quick adjustment
sometimes daily to keep pages ranked.
For an SEM to achieve top 20 ranking in
any search engine is a monumental task. Simple submission
software, meta-tag adjustments and templated doorway pages
are dinosaur methods to achieve high rankings in the search
engines.
Online
Technologies has been in the search engine marketing
and optimization business long enough to know there
is no shortcut in getting your pages ranked in the
search engines. |
It takes up to 3 months to get ranked in
some of the top search engines. No two search engine search
algorithms are the same. This means each search engine has
their own individual methodology of ranking websites. This
uniqueness makes search engine marketing extremely challenging.
Back in the day you could bulk submit to search engines
and get a top 20 ranking. Now search engines have their
own technology that bans this type of submission and can
potentially ban a website for life. Fortunately Online Technologies
professional SEM team is experienced and aware of every
change in search engines or directories. We pride ourselves
on being on the cutting edge of search engine marketing
and optimization. We understood many years ago that search
engine marketing was one of the most difficult forms of
marketing on the internet. We also realized that it was
one of the most cost effective ways to increase revenue,
gain qualified prospects and attract a lifetime of targeted
traffic. At Online Technologies we use nothing but
search engine marketing to gain traffic. We can tell you
with the utmost confidence that search engine marketing
is by far the best and definitely the most cost effective
means of market on the Internet.
Banners and Pay Per Click vs. Search
Engine Marketing
Banners, Pay Per Clicks, Pop ups/unders, Sponsored Links,
Google Ad Words and Newsletter advertising are simple forms
of advertising that can cost a lot of money and create a
low Return Of Investment. Search engine marketing is one
of the best investments for marketing your site on the internet.
The top research companies have reported this information
for years. There are only a handful of companies that have
the knowledge and experience to create top ranked search
engine positions. Online Technologies can make your website
search engine visible.
CLICK
HERE FOR OUR MARKETING PLANS
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